The IndieWeb Community is largely based on principles
(AKA tenets
) such as own your data, scratch your own itches, build tools for yourself, selfdogfood, document your stuff, open source your stuff, UX design is more important than protocols, visible data for humans first and machines second, platform agnostic platforms, plurality over monoculture, longevity, and remember to have fun!
The IndieWeb community has a code-of-conduct.
Key principles of building on the indie web, numbered for reference, not necessarily for any kind of priority.
This article was quoted nearly verbatim in WIRED in 2013